Mazola’s expansion plans and participation in SFHHA 2015
Date : 27 April 2015

Mazola, one of the pioneers of healthy and quality food products in the Middle East, has announced its participation in the Saudi Food, Hotel & Hospitality Arabia (SFHHA) event this April. After starting the year with the Product of the Year Award, the brand aims to focus on expanding its business even further into the growing non-retail sector.

Margarine in middle east

Recent studies have shown that Saudi Arabia will continue to lead the region's food sector, accounting for 59% of the total consumption up until 2017. Meanwhile, food sales in Saudi Arabia are expected to be worth almost $70 billion by 2016. The Saudi Hospitality sector has recorded a significant 127% growth over the last decade and Mazola are please to be involved with their quality range of trusted products.

SFHHA is the biggest food, hotel and hospitality event in Saudi Arabia, and will be held from April 13 to 16, 2015 at the Jeddah Center for Forums and Events. Now in its 20th edition, the event aims to make the most of the significant growth and development that Saudi Arabia's food and tourism sectors are experiencing. SFHHA 2015 will see the involvement of importers, distributors, F&B managers, hotel and restaurant purchase managers, food service professionals, chefs, purchasers, trade bodies, hoteliers, restaurateurs, caterers, F&B directors, hospitality interiors and wholesalers.

“Our aim is make the most of Saudi Food, Hotel & Hospitality Arabia 2015 and promote our HoReCa range of products, which includes edible oils, ghee, mayonnaise and specialty B2B items”, said Simon Gottfried, Vice President of Basateen Foods Saudi Arabia – the brand owners of Mazola in the Middle East & North African region. “The event is the perfect platform for professionals to come together and explore new business opportunities. And it is a golden opportunity for us to expand our business in the KSA regions and international markets as well”, he added.